The rapid evolution of the mobile app ecosystem is transforming the mobile landscape at a breath taking speed. Various game changing developers from among the Best mobile development companies and Best mobile web development companies with their cumulative contributions are taking the collective market to the next level. However it is imperative that in order to have a successful app business model that is a revenue churner, the developer must explore the different types of App monetized models to formulate a powerful app monetization strategy. Predominantly there are two fundamental models of App monetization strategy namely Paid App download model or Free App download model, However within these two models are the following monetary models undertaken by the developer.
Paid Apps Download: The Paid App calls for a rate fixed by the developer to be charged each time a user wishes to download the app. Although the paid app model is widely used and comprises a major share of all the major app marketplace/ Store yet it is becoming increasingly difficult with the rapid development pace and competition in the app ecosystem to coax people to download paid apps. Ideally chosen for game apps with a given large marketing budget or an app offering a unique tool or service.
In-App Advertising: A highly successful emerging model, the in app mobile advertising is seeing a great growth in recent times. Apart from being more effective as the advertisement is displayed inside the application, it has a higher engagement level too with the user as they are more receptive to the highly focused and relevant in-app advertising message. Thus it comes as no surprise that In-app advertising represents a major share of the mobile app ecosystem across the various app store marketplace. An ideal choice for gaming apps that have a high number of active users, IAP has the added benefit of it being easier to track how successful the ads are by click-through rates and other metrics depending on the campaign.
In-App purchasing: The In-app purchasing is the functionality to facilitate the sale of products or services within a specific application. Users typically make an in-app purchase in order to access special content or features in an app. A seamless purchasing process is facilitated by mobile service provider to enable the user an engaging experience. It is indeed poised for a very successful run in near future.
Freemium: An application of game or service wherein only a limited ‘lite’ version is initially provided free of charge so as to attract customer’s attention and then charge a premium for upgrades and additional service later on. Presently a majority of top grossing apps now employ the freemium model for app monetization with a majority among them being games, News and social networking.
Subscription: The subscription app service is quite popular wherein the user subscribes for regular updates or news from publishers, music by paying a regular subscription charges. Some popular examples include the Financial Times app or the Internet radio service Pandora which is among the top grossing app which successfully monetizes via the subscription model.
Thus with a variety of promising models to choose from for the developers, However the best practice to be ideally considered by the Best mobile development companies and Best web development companies is to work out a app monetization strategy during the development process to mix and match by trying out a few different models or ad networks. Thus after a thorough analysis and review the best fitting model to the app.
Paid Apps Download: The Paid App calls for a rate fixed by the developer to be charged each time a user wishes to download the app. Although the paid app model is widely used and comprises a major share of all the major app marketplace/ Store yet it is becoming increasingly difficult with the rapid development pace and competition in the app ecosystem to coax people to download paid apps. Ideally chosen for game apps with a given large marketing budget or an app offering a unique tool or service.
In-App Advertising: A highly successful emerging model, the in app mobile advertising is seeing a great growth in recent times. Apart from being more effective as the advertisement is displayed inside the application, it has a higher engagement level too with the user as they are more receptive to the highly focused and relevant in-app advertising message. Thus it comes as no surprise that In-app advertising represents a major share of the mobile app ecosystem across the various app store marketplace. An ideal choice for gaming apps that have a high number of active users, IAP has the added benefit of it being easier to track how successful the ads are by click-through rates and other metrics depending on the campaign.
In-App purchasing: The In-app purchasing is the functionality to facilitate the sale of products or services within a specific application. Users typically make an in-app purchase in order to access special content or features in an app. A seamless purchasing process is facilitated by mobile service provider to enable the user an engaging experience. It is indeed poised for a very successful run in near future.
Freemium: An application of game or service wherein only a limited ‘lite’ version is initially provided free of charge so as to attract customer’s attention and then charge a premium for upgrades and additional service later on. Presently a majority of top grossing apps now employ the freemium model for app monetization with a majority among them being games, News and social networking.
Subscription: The subscription app service is quite popular wherein the user subscribes for regular updates or news from publishers, music by paying a regular subscription charges. Some popular examples include the Financial Times app or the Internet radio service Pandora which is among the top grossing app which successfully monetizes via the subscription model.
Thus with a variety of promising models to choose from for the developers, However the best practice to be ideally considered by the Best mobile development companies and Best web development companies is to work out a app monetization strategy during the development process to mix and match by trying out a few different models or ad networks. Thus after a thorough analysis and review the best fitting model to the app.